Marketing

6 Pillars Marketing

'ALOHILANI RESORT WAIKIKI BEACH

LYCHEE BRUNCH LAUNCH

Hosted Hawaii’s biggest social media influencers and local press & media and to garnish as many views, impressions, and engagement in various local media outlets in print, tv, radio, digital and social platforms. Key influencers and media were selected and invited to the launch of the new brunch restaurant "Lychee" at the 'Alohilani Resort Waikiki Beach.

Campaign Recap

SALT AT OUR KAKA'AKO

MONTHLY BAR CRAWL EVENTS

Collaborated with tenants of SALT at Our Kaka'ako to create a monthly recurring Bar Crawl event for the local community and businesses. Each month featured a collaboration with various non-profit organizations to raise funds and awareness for their causes. A partnership and promo code with Lyft was also established to promote safety while drinking. Marketing campaign included social media promos, paid Facebook ads, PR, banners and flyers.

SALT AT OUR KAKA'AKO

MONTHLY YOGA & BRUNCH EVENTS

Spearheaded this event series at SALT at Our Kaka'ako which included an instructed morning yoga class followed by brunch provided by various SALT tenants. Collaborated with tenants and yoga director each month to confirm menu, event details, and marketing leading up to each month's event. Marketing campaign included social media promos, paid Facebook ads, PR, and flyers.

COURTYARD BY MARRIOTT WAIKIKI BEACH &

SEALIFE PARK MAKAPU'U TWILIGHT CONCERT SERIES

GIVEAWAY

Cross-promotion of the SeaLife Park Makapu'u Twilight Concert Series with the Courtyard by Marriott Waikiki Beach through a giveaway of two concert tickets and a one-night stay at the property. Giveaway hosted on Instagram and Facebook platforms.

Kenchan Ramen

Instagram

TikTok

1K FOLLOWER GIVEAWAY

To express appreciation to customers and followers, Kenchan Ramen ran a giveaway to commemorate the small business reaching its first 1K followers on Instagram. Kristi created the giveaway image, caption, giveaway rules, and tracked all entries.

358 giveaway entries
50 new Instagram followers
3,802 accounts reached
503 post interactions
20 website visits

1 YEAR ANNIVERSARY GIVEAWAY

To celebrate it's 1-year anniversary, Kenchan Ramen held a giveaway to give back to loyal customers. Kristi created the giveaway image, caption, giveaway rules, and tracked all entries.

312 giveaway entries
22 new Instagram followers
1,571 accounts reached
587 post interactions
8 website visits